SEO checks

Every page must have exactly one H1.

Heading fields in content must not be blank.

An H1 exists but has no text content.

Two elements share an id.

An anchor has no text content and no aria-label.

A heading level is skipped.

An H2 appears before the H1.

The page title is missing.

Title length sits outside the target range.

Meta description length sits outside the target range.

Title and H1 are an exact match.

The business name does not appear in the title.

Estimated title width is wider than a typical SERP display.

The primary keyword is missing from the title.

The meta description has no call to action or differentiator.

The meta description ends mid-word or without terminal punctuation.

A street address appears on a service-area business, which is a GBP suspension risk.

PostalAddress with streetAddress is emitted while visitType is travel.

A map embed is pinned to an address while visitType is travel.

The rendered business name differs from business.json or the cached Places name.

A phone number on the page differs from business.json.

The street, town or postcode on the site differs from business.json or the cached Places address.

No LocalBusiness JSON-LD in the build.

Opening hours are only present as an image.

Hours appear as text but have no openingHoursSpecification.

LocalBusiness schema has no areaServed.

More area pages exist than the configured maximum.

A town name appears in the title or H1 but not in the body.

Wrap a bare phone number in a tel: anchor and strip spaces from tel: links.

Normalise every phone number to the format in business.json.

A JSON-LD script block does not parse.

Required schema is missing for this page type.

A FAQPage question does not appear in the visible body.

AggregateRating markup with no corresponding review source.

Review markup sits on the business's own Organization or LocalBusiness entity.

Type-specific required properties are absent.

Entities are not linked by @id.

No sameAs links to a Google Business Profile or trade body.

A robots directive contains noindex.

No sitemap file in the build output.

A built page is disallowed by robots.txt.

Insert a self-referential canonical.

Add a built page that is missing from the sitemap.

Generate a default robots.txt with a sitemap reference.

Two pages share a title.

An internal href does not resolve to a built page or a valid fragment.

Two pages share a meta description.

Two pages share an H1.

The same FAQ question appears on two or more pages.

Two pages are assigned the same primary keyword.

Two pages have very similar body text.

Word count is below the floor for the page type.

A page in the sitemap is linked from nowhere.

A service page has too few internal links.

Anchor text is generic.

A core page type is not reachable from the header.

Remove an anchor pointing at the current page, keeping its text.

Add rel=noopener to external links that open in a new tab.

A generator placeholder string was left in the content.

A {token} was left unreplaced.

A rating or review count is claimed without review data.

Replace em dashes with a spaced hyphen.

Replace American spellings with British ones, skipping schema and proper nouns.

Average sentence length is above 25 words.

A superlative is used with no supporting credential.

The primary keyword is absent from the first 100 words.

The page has no contact or telephone link.

The page is below the word-count floor for its type.

The first paragraph does not name the service and the location.

A service page should have five to eight FAQs.

No H2 on the page is phrased as a question.

No outbound link to a Google Business Profile or recognised trade body.

A service page has no list or table.

Generate llms.txt from the site's pages and business details.

An image is missing alt text.

The page renders no images besides the logo.

Add width and height from the media table.

Rename an image file to a slug derived from its alt text.

Alt text is longer than the configured maximum.

Alt text is a filename.

The same keyword appears three or more times in one alt string.

An image is larger than the configured byte limit after processing.

An old URL has no corresponding new page and no redirect.

A title that was already in band was rewritten.

A redirect destination is itself redirected.

A redirect points at a path that was not built.

A crawled section has no equivalent in the new content.

The H1 differs from the original on a page that is not being retargeted.

An image from the crawled page is missing from the media library.

The site has no privacy policy page at /privacy/.

The page footer does not link to the privacy policy at /privacy/.

The page loads an analytics or marketing script before the visitor has given consent.